rabble

so finally im getting somewhere....
the idea has evolved/changed a tad, but still fits the brief...
will check that.
instead of expelling the monsters, the children will make 'friends' with them.
how?
well the kit will include a DIY process of makin your very own monsters

~i apoloise for any missin g's my keyboard is fucked~

so now the child has an interactive process to partake in when the power is out.
making stuff really is an old school idea, but with the unreliability of the power cuts kids need something to do- cos now the computer and the xbox and the playstation are not gonna work.

this system also stems from the build a bear concept which has taken sa by storm- and has since been heavily challenged by an identical, yet cheaper option, which i foret the name of at present.

so now heres the situation-powers out, kid needs somethin to do. now remember im talking younger kids, who arent snotty and bratty....
so they can now create somethin which they can keep.
assuming the power cut is in the dark, obviously you need some light to be able to make something. perhaps the idea falls a little short here, but i dont think so. with very little light- supplied by a small touch light, candle, torch, the moon even- the creation can be made.

so what i have told you right now is the product that the designer is making and taking care of.

the grand question is then how do i take this into a multimedia concept.?
okay- i can use the multimedia aspect to market this product.
ive got two target markets.
the kids, who have no income, but they have something which may be considered more powerful, the nag factor.
and the parents who have the money.

for the kids i propose a tv ad, to draw them into the product, to be screened at kiddie tv times- duting ktv and wildroom etc.....
the ad will not hinder too much on the power outtaes but just link to the dark and stuff......still need to work on this.

for the parents- idea one is a viral pop up. not a congratulations you are the 1000000000000000000000th doos who has read this but just a teaser for the site. a monster jumping out the screen and writin a message. something of that nature.....
idea two, to maybe be used in conjunction is a website. a flash website because it is not entirely informative so it doesnt need to house lots of information.
as part of the website there will be monster profiling-which obvioulsy isnt for the moms but maybe they can share that with their kids.
an online store.
tips for attending to the childs fear of possibly the dark or bein alone
maybe a blog for moms to post what they think works and stuff.

ya so thats where i am.
so im looking at the brief now and looking if i meet it.
"positive contribution to the present situation of South Africa in relation to the publics experience of the energy crisis".
i feel this is met. in passing and chatting i have found that families are spendin more time toether cos of the power crisis- cause there arent all these distractions to now pry them away.
kids are often scared of the dark and concerned with monsters and get bored quickly- i feel that this product looks at this problem and tackles it.
boredom can be met, the parents can interact with their child doin this......

~again sorry bout the g situation~

"the only criteria is that it improves the situation in some way"
i believe it does its somethin to do, for a child to do, instead of gettin caught up in all the moaning and whining and complaining.

"the objective"- the objective of my communication is to get the idea of the product out there.
to let people- well kids, know that all is not lost because you cant watch tv or play videogames. without sounding like a lame old person.haha
"the target market"-well that has been discussed up there somewhere
"tone"- the tone is fun, its playful, its a lighthearted take on this crap situation. everyone knows its crap but lets just carry on.
y'know what i mean?

let me know what you think